Match Day 23
5 things from the world of footy that caught the eye this week
1. KITH and Adidas Masterclass
Last match day I rambled on about the tasteless colabs between brands and their attempt at football inspired (or rip offs) collections. New York City based brand, KITH, has reunited with Adidas, and given everyone a masterclass on a proper football collection.
These two first linked in 2017 creating statement pieces that inclueded everything from football sneaker shiloutes, to Goal Keeper jerseys. This time around is no different, with the two dropping nearly a 50 piece collection that just feels elevated, fresh, yet nostalgic in a way. This is mostly due to the shiloutes chosen by KITH, such as the Tango ball, and a few variations of the Predator cleat.
Additionally, there are gorgeous knit pieces, full leather bags, and suit, and coat that I have no idea where i’d wear but I NEED.
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2. The Mexican Megan Rapinoe
Megan Rapinoe didn’t just play the game, she changed it. Rapinoe's influence extends beyond the pitch. She has been a vocal advocate for equal pay, LGBTQ+ rights, and racial justice, using her platform to push for meaningful change in sports and society.
All of the above, is exactly how to describe Janelly Farias. Janelly is a Southern California native, and recently announced her retirment from current club Juarez FC in the Womens Liga MX in Mexico. She’s played for the biggest club in Mexico, Club America, as well as for the Mexican National Team.
Janelly Farías, while not as globally recognized, has been equally groundbreaking in her own way. The Souther California native has been a proud advocate for mental health awareness and LGBTQ+ visibility in Latin America, no small feat in a culture where those conversations are often silenced. Her story is one of resilience: overcoming injury, societal expectations, and being openly gay in a space that wasn’t always welcoming.
(if you watch anything, watch this ^^^)
The beautiful game isn't just about goals and glory, it’s about identity, courage. Janelly has shown all of these qualities, always using her platform to push boundaries, and stand for what is right, even if it is at the cost of her own playing time.
Janelly shockingly retired this past week, and although uncertain what finally drove her to leave the field, I have a feeling she wont be leaving the game that’s given her so much.
Gracias, Janelly.
3. 2026 Anticipation Continues to Build
It’s 419 days until the kick off of the 2026 world cup, but who is event counting? There are 16 host cities for the FIFA World Cup across 3 countries. In recent days and weeks, FIFA has been rolling out posters for each of the host cities. All posters are created by local artists, and truly are a work of art.
All 16 posters will be available for purchase today, April 19.
4. Is Retro the Best Brands can do?
ICYMI: the '90s, 2000s, and every other throwback era are fully back. And just like bucket hats and baggy jeans, football’s biggest players and by that, I mean brands, are digging into the archives.
Nike’s dropped a reboot of the Total 90 line, with kits and boots straight out of the early 2000s. Adidas brought the Predator back and wrapped it in nostalgia-fueled marketing. Even Hummel is time-traveling recently re-releasing Denmark’s iconic 1988 kit.
No doubt, retro kits are having a moment. For newer fans, it’s a way to rock some history, although maybe learn the history also (spoken like an old head, I know). For longtime supporters, it’s a second chance at shirts they missed the first time around. These drops can revive whole eras of football culture, bringing back legendary looks with modern fits and fabric tech that brands now charge premium for.
But here’s the flip… does this wave of re-releases hurt the value of the originals? Are vintage shirts still special when the same designs are suddenly everywhere? And who’s really benefiting? Fans? Fashion resellers? Collectors?
What was once a symbol of loyalty is at risk of becoming just another hype item. Scarcity drives up resale prices, and now that same kit you wore to the stands is getting flipped like a pair of quick-strike Jordans. I mean you can now buy football kits on StockX 🤑😒🤮
It’s complicated!
Re-releases bridge generations and bring club heritage into the nowbut they also blur the line between cultural revival and cash grab.
Just feels like another piece of the puzzle from Match Day 22, where everyone wants a piece of the football pie right now. And as long as there's demand, brands will keep going back to the well.
5. Milan but Make it Modern Country Club
AC Milan just dropped something fresh, and for the first time ever, it’s made for her. The Rossoneri unveiled their first women’s lifestyle collection this week, a seven-piece capsule that blends sporty vibes with country club elegance. Think tees, jackets, and refined fits that nod to the club’s legacy while stepping into a more inclusive future.
It’s more than merch, it’s a statement. Designed with Milanista women in mind, the collection reimagines classic AC Milan identity through a stylish, feminine lens. It’s for fans who rock red and black not just on matchday, but as a way of life.
Fashion and football don’t have to live in separate lanes—and AC Milan just proved that. Let’s hope this is just the beginning.
